The Operating System for Watch Dealers
Automate your watch business across all platforms.
Get Early Access
Get Early Access
Be one of the first watch dealers to access Dealux, along with exclusive benefits when we launch world-wide. We'll listen to your feedback and create something game-changing together.
Managing everything is killing your time.
You’re listing the same watch across Chrono24, eBay, Instagram, and your website, juggling DMs, managing inventory, and raising invoices – when really, you’d rather be focusing on growing the business & doing things you love.
List once, update everywhere - effortless control across platforms.
Broadcast stock instantly to trusted dealers and unlock faster sales.
Get your life back with intelligent, prioritised filtering on incoming sales channels.
Get your life back.
Intelligent Inventory Management
Upload once, publish everywhere. Manage your watch inventory across all platforms in a single dashboard.
Track stock in multiple physical locations & create client wishlist(s) of incoming stock when you buy or take part-exchanges.
CRM
Full, intelligent Client Relationship Management (CRM) to generate sales, invoices & track wishlist(s) that ping on your dashboard when you enter inventory.
Analytics
Track sales performance, engagement metrics, and ROI across all platforms from one unified dashboard. Know which channels drive the most revenue.
Automation
Automatically post your watches to Instagram and other social platforms with professional formatting and hashtags that drive engagement.
Drown out the noise, focus on sales.
Our AI combines all your channels into one dashboard with priority scoring and buying signals. Stop wasting time on tire-kickers.
LOW PRIORITY - Open
"hey bro do rolexes work underwater or is that just marketing"
10:10 AM
Sep 15, 2023
LOW PRIORITY - Open
"Hi there! I noticed you sell luxury watches. I'm a social media influencer with 247 followers (and growing fast!) and I'd love to collaborate.
I can offer you MASSIVE exposure in exchange for a free Patek Philippe. This is a LIMITED TIME opportunity - I'm reaching out to other dealers too! 🔥💯 #WatchFam"
10:10 AM
Sep 15, 2023
eBay
LOW PRIORITY - Open
"My grandfather left me his 'vintage Rolex' but it says 'Bolex' on the dial... still worth something right? The guy at the flea market said it's a rare misprint. Please confirm ASAP as I have another buyer interested!!!"
10:10 AM
Sep 15, 2023
eBay
MEDIUM PRIORITY - Review
"I’ve been offered something similar locally. Just doing my research before I commit. Would you mind confirming condition?"
10:10 AM
Sep 15, 2023
HIGH PRIORITY - Respond
"Good afternoon, I'm looking to purchase a Rolex Submariner Date (ref. 126610LN) for my upcoming 40th birthday. I understand there's typically a waitlist, but I'm prepared to pay market price for immediate availability.
Could you please confirm current inventory and your best price? Ready to wire today if we can work something out. Also interested in box/papers condition. Thanks, Michael"
10:10 AM
Sep 15, 2023
eBay
LOW PRIORITY - Open
"Hi, I'm looking for a watch that will make me look successful at my high school reunion next month. My budget is $200 but I need it to look like it cost at least $20k.
Can you help? Also, does it come with a certificate that says it's real that I can casually leave on the table?"
10:10 AM
Sep 15, 2023
LOW PRIORITY - Open
"Need a watch that looks EXACTLY like a Royal Oak but costs $500 max. Please don't suggest homages or replicas - I want the REAL THING."
10:10 AM
Sep 15, 2023
eBay
LOW PRIORITY - Open
"does the date change at midnight or do i have to do it manually every day"
10:10 AM
Sep 15, 2023
eBay
MEDIUM PRIORITY - Review
"Hi, I'm a collector looking at your Daytona. I'm based in Switzerland and have been collecting for 15 years. What's your best price for cash?"
10:10 AM
Sep 15, 2023
HIGH PRIORITY - Respond
"Hi! Just got my bonus and ready to pull the trigger on either an Omega Speedmaster Professional or a Tudor Black Bay 58. Can you send actual photos of what you have in stock? Looking to buy this week. -Sarah"
10:10 AM
Sep 15, 2023
LOW PRIORITY - Open
"I bought a Rolex from a guy in a parking lot for $50 and it stopped working after 2 days. Can you fix it under warranty? I have the receipt written on a napkin."
10:10 AM
Sep 15, 2023
LOW PRIORITY - Open
"Hi I need a waterproof watch but I don't want it to get wet. What do you recommend?
Also does the warranty cover if I accidentally wash it with my laundry? This is urgent as I'm going snorkeling tomorrow."
10:10 AM
Sep 15, 2023
eBay
LOW PRIORITY - Open
"I'm allergic to time. Do you have any watches without it?"
10:10 AM
Sep 15, 2023
eBay
MEDIUM PRIORITY - Review
"Is this still available and can you hold it until the weekend?
I’ll know by then if I can proceed."
10:10 AM
Sep 15, 2023
eBay
HIGH PRIORITY - Respond
"Hello, I'm interested in the Submariner ref 116610. I have cash ready and can complete the transaction this week. Can we arrange a viewing in London?"
4:16 PM
Today
LOW PRIORITY - Open
"hey can you price match? i saw a daytona on wish.com for $73.99 with free shipping but i'd rather buy local to support small business. yours is listed at $45,000 which seems like a huge markup?? i'm willing to meet in the middle at $150 final offer"
15:01 PM
Yesterday
LOW PRIORITY - Open
"I know it says £10k but will you take £5k?"
19:34 PM
Just now
eBay
LOW PRIORITY - Open
"do u sell watches bro"
03:01 AM
Yesterday
eBay
MEDIUM PRIORITY - Review
"Hi, love the piece. I’ve been eyeing it for a while - is it still available and unpolished?"
17:10 PM
Just now
HIGH PRIORITY - Respond
"Sold my company last month. Want to celebrate with a grail watch - either Patek 5711 or AP Royal Oak. Blue dial preferred but flexible. No budget constraints. Can you source? Happy to pay finder's fee for the right piece. Need papers. "
10:10 AM
Yesterday
Everything you need to grow your business.
Insights
Dealux automatically tracks every customer touchpoint DMs, purchases, & preferences. Dealux alerts you when a perfect match lands in your inventory. It transforms new stock into timely sales prompts, so you’re always one step ahead.
Wishlists
Every wishlist is tracked and matched in real-time, across your inventory and the wider network. When a desired model appears, you’re the first to know. Never lose a sale because a reference slipped through the cracks.
Locations
Real-time visibility across all locations, consignments, and service centers. Instantly see every piece you control and offer customers your complete inventory regardless of physical location. Close sales on the spot with confidence, knowing exactly what's available.
Market intelligence
Track turn rates, profit margins, and market performance for every piece. Identify your star performers and slow movers instantly. Get automated repricing suggestions based on market data so you never undersell a hot piece or overprice a slow one.
Dealer network
Forget chaotic WhatsApp threads. Dealux connects dealers through a private, structured network. Choose to post what you’re hunting, respond to others, and share offers with a tap. Every tough request becomes a shared opportunity to close.
Dealux is the operating system for luxury watch dealers, automating client management and deal flow.
Product
© Dealux